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Walmart Leverages American Entrepreneurs to Strengthen Supply Chain Amid Tariff Pressures
Walmart Leverages American Entrepreneurs to Strengthen Supply Chain Amid Tariff Pressures
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BTCCSquare news:
Walmart's 12th annual Open Call event showcased 500 U.S.-based entrepreneurs vying for shelf space, with over 100 securing 'Golden Tickets' to sell products in Walmart and Sam's Club stores. The initiative underscores the retailer's push to bolster domestic supply chains and mitigate tariff risks while supporting small businesses.
Notable winners include Grandma Betty’s Grits, Vaquero Snacks, and Scentsational Soaps & Candles—all emblematic of Walmart's strategy to blend grassroots innovation with corporate scale. 'This is Walmart at its best,' said CEO John Furner, framing the effort as a trifecta of job creation, small business growth, and customer-centric product curation.
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